{"id":16281,"date":"2026-09-09T17:05:43","date_gmt":"2026-09-09T15:05:43","guid":{"rendered":"https:\/\/aplitecinformatica.com\/globalpolimer\/"},"modified":"2026-09-09T17:22:02","modified_gmt":"2026-09-09T15:22:02","slug":"globalpolimer","status":"publish","type":"post","link":"https:\/\/aplitecinformatica.com\/es\/globalpolimer\/","title":{"rendered":"GlobalPolimer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16281\" class=\"elementor elementor-16281 elementor-16261\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83af9d7 e-flex e-con-boxed e-con e-parent\" data-id=\"83af9d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-095af91 elementor-widget elementor-widget-heading\" data-id=\"095af91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Global Polimer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a7253 elementor-widget elementor-widget-heading\" data-id=\"c5a7253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o Web<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbec29f translucid-blur-box translucid-blur-box-margin-fix scroll-down-200 e-flex e-con-boxed e-con e-parent\" data-id=\"dbec29f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8801da8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8801da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pulsa <strong>aqu\u00ed <\/strong>para Ver el proyecto en detalle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e7ce7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b2e7ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86d5ab2 e-flex e-con-boxed e-con e-parent\" data-id=\"86d5ab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1df8df1 e-con-full e-flex e-con e-child\" data-id=\"1df8df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cc74aa5 e-con-full e-flex e-con e-child\" data-id=\"cc74aa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c643f3 elementor-widget elementor-widget-heading\" data-id=\"7c643f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n general del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788f58d elementor-widget elementor-widget-text-editor\" data-id=\"788f58d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dise\u00f1o Web Agosto 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eeb344 e-con-full e-flex e-con e-child\" data-id=\"5eeb344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbfae7 btn-trap elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"bbbfae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/globalpolimer.com\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visita la web<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4684153 e-con-full e-flex e-con e-child\" data-id=\"4684153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b3ec4 elementor-widget elementor-widget-text-editor\" data-id=\"d4b3ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\"><p dir=\"ltr\"><strong>Global Polimer<\/strong> es una empresa B2B con dos actividades bien diferenciadas bajo un mismo paraguas: una agencia comercial de distribuci\u00f3n de materiales pl\u00e1sticos en toda Europa, el Norte de \u00c1frica y Sudam\u00e9rica, y un despacho de ingenier\u00eda industrial especializado en el dise\u00f1o de l\u00edneas de producci\u00f3n de plancha de metacrilato colado.<\/p><p dir=\"ltr\"> <\/p><p dir=\"ltr\">El objetivo del proyecto no era vender directamente desde la web, sino darle al cliente una presencia digital y una imagen de marca s\u00f3lida e internacional. El reto principal era comunicar dos actividades muy distintas (una comercial y una t\u00e9cnica) sin que parecieran dos empresas separadas ni que una eclipsase a la otra. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83ae070 e-flex e-con-boxed e-con e-parent\" data-id=\"83ae070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-495ebad reveal-image e-flex e-con-boxed e-con e-child\" data-id=\"495ebad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/aplitecinformatica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Video-Comparativa-Old-vs-New-1.webm&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91a4c9f e-flex e-con-boxed e-con e-parent\" data-id=\"91a4c9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed47ab9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ed47ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 hemos hecho?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e6d00 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"53e6d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Redise\u00f1o completo de la identidad digital sobre WordPress.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Navegaci\u00f3n directa con divisi\u00f3n clara de ambas verticales ya desde la hombre, para que cada visitante encuentre su camino en un clic.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sistema crom\u00e1tico diferenciado por l\u00ednea de negocio: azul y una paleta suelo para la Consultor\u00eda T\u00e9cnica, como s\u00edmil del trabajo de campo y la industria.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un rojo\/granate reservado exclusivamente a los CTA, que corta transversalmente ambos universos crom\u00e1ticos y gu\u00eda siempre el ojo hacia la acci\u00f3n.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Botones y micro-animaciones a medida.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contenido en ingl\u00e9s como idioma principal.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Base SEO t\u00e9cnica completa.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Panel de administraci\u00f3n recortado y personalizado para los usuarios del cliente, para una gesti\u00f3n aut\u00f3noma sin tocar c\u00f3digo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae991c e-flex e-con-boxed e-con e-parent\" data-id=\"cae991c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afc589b elementor-widget elementor-widget-heading\" data-id=\"afc589b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto del dise\u00f1o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cc7f6 elementor-widget elementor-widget-text-editor\" data-id=\"69cc7f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\"><p dir=\"ltr\">Dos verticales, una sola marca Encontrar el punto de equilibrio para que Sales Agency y Technical Consulting se sientan coherentes en la misma web sin perder personalidad propia.<\/p><p dir=\"ltr\"> <\/p><p dir=\"ltr\">Un color con intenci\u00f3n Cada vertical habla con su propia paleta (azul para el comercial, tierra para el t\u00e9cnico) para que el usuario sepa siempre \u00abd\u00f3nde est\u00e1\u00bb sin leer una sola palabra.<\/p><p dir=\"ltr\"> <\/p><p dir=\"ltr\">Formas que imitan el material Botones irregulares que se vuelven perfectos: un lenguaje de interacci\u00f3n inspirado en el mismo pl\u00e1stico que el cliente transforma y vende.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e48ca reveal-image e-con-full e-flex e-con e-child\" data-id=\"82e48ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/aplitecinformatica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Sales-Agency-GlobalPolimer-Cut.webm&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0e0635 e-flex e-con-boxed e-con e-parent\" data-id=\"b0e0635\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706e030 elementor-widget elementor-widget-heading\" data-id=\"706e030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coherencia entre las dos l\u00edneas de negocio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73963bf elementor-widget elementor-widget-text-editor\" data-id=\"73963bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\"><p dir=\"ltr\">Cada vertical tiene un tono y funci\u00f3n diferentes, y el dise\u00f1o lo refleja:<\/p><p dir=\"ltr\"> <\/p><p dir=\"ltr\"><strong>Salas Agency <\/strong>es la parte m\u00e1s comercial: m\u00e1s texto de venta, cat\u00e1logo de materiales organizado por familias (policarbonato, termopl\u00e1sticos, perfiles especiales&#8230;), aplicaciones t\u00edpicas y llamadas claras a pedir informaci\u00f3n sobre un material.<\/p><p dir=\"ltr\"> <strong>Technical Consulting<\/strong> es la<\/p><p dir=\"ltr\">parte m\u00e1s t\u00e9cnica y de portfolio: estructura de servicios de ingenier\u00eda (proyectos, gesti\u00f3n, optimizaci\u00f3n de producci\u00f3n), \u00e1reas de especializaci\u00f3n y un portfolio de proyectos ejecutados, <span style=\"text-decoration: underline\">pensada para un lector que ya sabe lo que busca y quiere ver experiencia demostrada, no un argumentario de venta.<\/span><\/p><p dir=\"ltr\"> <\/p><p dir=\"ltr\">El punto diferencial del proyecto ha sido precisamente no forzar a las dos verticales a parecerse: dejar que cada una tenga su propio ritmo visual y de contenido, mientras comparten una misma estructura, tipograf\u00eda y sistema de CTA que las mantiene unidas bajo una sola marca.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7890956 reveal-image e-con-full e-flex e-con e-child\" data-id=\"7890956\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/aplitecinformatica.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Technical-Consulting-GlobalPolimer-Cut.webm&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f233923 e-flex e-con-boxed e-con e-parent\" data-id=\"f233923\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-769f05f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"769f05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otros proyectos:<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63b980d e-con-full e-flex e-con e-child\" data-id=\"63b980d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d62a5 btn-trap elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"c8d62a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aplitecinformatica.com\/es\/diseno\/proyectos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descubre todos los proyectos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Global Polimer Dise\u00f1o Web Pulsa aqu\u00ed para Ver el proyecto en detalle Descripci\u00f3n general del proyecto Dise\u00f1o Web Agosto 2026 Visita la web Global Polimer es una empresa B2B con dos actividades bien diferenciadas bajo un mismo paraguas: una agencia comercial de distribuci\u00f3n de materiales pl\u00e1sticos en toda Europa, el Norte de \u00c1frica y Sudam\u00e9rica, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"post_folder":[53],"class_list":["post-16281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web"],"_links":{"self":[{"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/posts\/16281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/comments?post=16281"}],"version-history":[{"count":0,"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/posts\/16281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/media\/16280"}],"wp:attachment":[{"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/media?parent=16281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/categories?post=16281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/tags?post=16281"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/aplitecinformatica.com\/es\/wp-json\/wp\/v2\/post_folder?post=16281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}